POFCAP's goals are 2 fold ;
To enable consumers, who wish to avoid palm oil for allergy, dietary or ethical reasons, to see at a quick glance if a product, company or process is palm oil free. When consumers see the certification trademark on a product's packaging or as a part of a companies marketing they know it has been thoroughly researched and certified by an International and Independent Certification Trademark Programme.
To create a alternate funding stream and distribute all profit from this Certification Programme back into organisations working hard to protect rainforests around the world and all they contain.
WHY IS THERE A NEED FOR THIS CERTIFICATION TRADEMARK?
1) Many palm oil free claims are made by companies who's products are not palm oil free. Most of these incorrect claims are innocent and are due to the lack of knowledge of the 1,000's of palm oil derivative ingredients palm oil is turned into.
2) This Palm Oil Free Certification Programme was also created because whilst we support the idea of the palm oil industry being encouraged to produce 100% certified sustainably currently only 17% of all palm oil produced is said to be certified sustainable. To reach this level has taken nearly 14 years. We understand that our desire for 100% of all palm oil produced to be certified sustainable is a mammoth task that will take time and we believe the effort to protect the world's rainforests requires a multi-pronged approach and will not be tackled by one organisation alone.
We recognise all the work being undertaken by the organisations below that have been working hard over the last decade and half to discourage deforestation and educate both the public and the industry.
The Palm Oil Innovation Group (POIG)
The PONGO Alliance
The Orangutan Land Trust (OLT)
Rainforest Action Network
The Forest Trust (TFT)
The Rainforest Alliance
The Roundtable of Sustainable Palm Oil (RSPO)
Mandatory Labelling of Palm Oil
Indonesian Auditor Network
We also support the campaign for Mandatory Labeling of Palm Oil.This campaign pushes for labeling on food products, but, if successful would NOT apply to non food products. Our Palm Oil Free Certification Trademark Programme will accept applications for any product in any category.
We understand many people wish to avoid products that contain palm oil.
Up until now, partly due to the complexity of palm oil and its multitude of derivatives there was no easy way to determine if a product was genuinely palm oil free. This issue drove us to develop a Certification Programme which guarantees consumers that any product that displays our Palm Oil Free Certification Trademark has been audited & certified by POFCAP using strict international criteria, rules and standards.