To enable consumers, who wish to avoid palm oil for allergy, dietary or ethical reasons, to see at a quick glance if a product, company or process is palm oil free. When consumers see the certification trademark on a product's packaging or as a part of a companies marketing they know it has been thoroughly researched and certified by an International Independent Certification Programme.
To build RESPECT for the Certification Trademark as with other Certification Trademarks such as Fair Trade, Certified Organic, Vegan, Gluten Free and others.
To build TRUST with both consumers and companies by requiring full disclosure of every product ingredient which also undergoes an exhaustive research process.
To develop FAITH in the world's first fully independently certified, standards compliant Palm OIl Free Certification Trademarked Accreditation Programme.
To distribute all profit from this Certification Programme back into projects that help make the world a better place for rainforests and animals.
Why is there a need for this certification programme?
This Palm Oil Free Certification Accreditation Programme (POFCAP) was created because whilst we support the idea of the palm oil industry being encouraged to produce 'non conflict palm oil ', currently only 17% of all palm oil produced is 'non conflict palm oil' and to get to this level has taken a decade.
We understand that our desire for100% of all palm oil produced to be 'non conflict' is a mammoth task that will take time. Therefore we believe the effort to protect the world's rainforests requires a multi-pronged approach.
We recognise all the work being undertaken by the organisations below that have been working hard over the last decade to discourage deforestation and educate both the public and the industry.Whilst staggering amounts of deforestation has occurred over the last 10 years had many of these organisations not been active we would have lost millions more hectares.
We also support the campaign for Mandatory Labelling of Palm Oil.
This campaign pushes for labelling on food products, but, if successful would NOT apply to non food products. Our Palm Oil Free Certification Trademark Programme will accept applications for any product in any category.
The main aim of the organisations listed above is to make the palm oil industry accountable and to halt deforestation.
We understand many people wish to avoid products that contain palm oil.
Up until now, partly due to the complexity of palm oil and its multitude of derivatives (click here for the list of names palm oil is called) there was no easy way to determine if a product was genuinely palm oil free. This issue drove us to develop a Certification Programme which guarantees consumers that any product that displays our Palm Oil Free Certification Trademark has been audited & certified by POFCAP using strict international criteria, rules and standards.